Promotional Marketing Strategy – Step by Step

Promotion is one of the key elements of the marketing mix. It deals with anyone or two-way communication that takes place with the consumers. I will discuss promotional marketing in detail and how developing a promotional strategy for your business focuses on advertising and other ‘pull’ tactics. Developing a promotional strategy Deciding on a marketingContinue reading “Promotional Marketing Strategy – Step by Step”

12 Different Type of Marketing Models

7 Ps – Marketing Mix Product, Price, Place, Promotion, People, Process and Physical evidence – these elements of the marketing mix form core tactical components of a marketing plan. USP Unique Selling Proposition is the concept that brands should make it clear to potential buyers why they are different and better than the competition. BostonContinue reading “12 Different Type of Marketing Models”