Media Mathematics Formulas

Following below media mathematics are simple formulas. You should be able to know these on top of your head. CPM (Cost-Per-Thousand) How much you earn = CPM x (Total Impressions / 1000) CPM = Flat rate per month / (Total Impressions / 1000) CTR (Click-Through-Rate) CTR = (Number of clicks / Number of impressions) x … Continue reading Media Mathematics Formulas

Digital VS Traditional Media

Understanding the difference between digital and traditional media is one of the key success factor. With increased level of digital marketing focus, we can't underestimate the presence of digital media. Yet, knowing how and when to deploy traditional media is also important because both digital and traditional media are complimentary to each other, not just … Continue reading Digital VS Traditional Media