What is Brand Value Chain Model?

Brand Value Chain is a structured approach to assessing the sources and outcomes of brand equity and the way marketing activities create brand value. It is based on several premises. #brandvalue #marketing #brandbuilding  FIRST: Brand value creation begins when the firm targets actual or potential customers by investing in a marketing program to develop theContinue reading “What is Brand Value Chain Model?”

12 Different Type of Marketing Models

7 Ps – Marketing Mix Product, Price, Place, Promotion, People, Process and Physical evidence – these elements of the marketing mix form core tactical components of a marketing plan. USP Unique Selling Proposition is the concept that brands should make it clear to potential buyers why they are different and better than the competition. BostonContinue reading “12 Different Type of Marketing Models”