Book Review #2: Cutting-Edge Marketing Analytics

Book Title: Cutting-Edge Marketing Analytics ISBN: 0-13-355252-7 Publisher: Pearson Education, Inc. Written by three University of Virginia Professors, Cutting-Edge Marketing Analytics is a how-to guide on practical and sensible marketing analytics. It emphasis on connecting marketing inputs to customer behavior, and utilizes different predictive models (based on historical information, experiments, or heuristics) to develop the …

12 Different Type of Marketing Models

7 Ps – Marketing Mix Product, Price, Place, Promotion, People, Process and Physical evidence – these elements of the marketing mix form core tactical components of a marketing plan. USP Unique Selling Proposition is the concept that brands should make it clear to potential buyers why they are different and better than the competition. Boston …