Understanding CPM, CPA and CPC Bidding

There are mainly two types of Bidding with Google AdWords, but these can also be applied to general search engine marketing. Two focuses are the impressions and conversion. Impression is simply focusing on the number of views increasing – Increase the exposure of your ads to the most people. Generally, CPM (Cost-per-thousand-impression) is associated withContinue reading “Understanding CPM, CPA and CPC Bidding”

How Google Adwords Rank Your Ads

Google Adword has created its own advertising ranking system utilizing different aspects of your ad – including costs/budget, quality of ad copy, landing page, and relevance of your keywords. Below are the basic information you would want to know when you are using Google Adwords. What is Ad Quality? Higher quality score leads to lowerContinue reading “How Google Adwords Rank Your Ads”

How Advertising Professional Place Ads: Step by Step Process

Advertising is one of most important aspect of marketing, and can take majority of marketing campaign. Oftentimes, we don’t try to share them because they are supposed to be learned from work or an internship. But today, I am about to show you “how to do advertising” at a real job. Below is the advertising standardContinue reading “How Advertising Professional Place Ads: Step by Step Process”