Four Common Mistakes on Google Adwords Usage

Many small business have tried utilizing Google Adwords and said they are losing money. Some say that their business don’t have big budget to place Google ads and compete with the large retailers. But these small business owners need to understand how Google Adwords work and what key features can help them manage their GoogleContinue reading “Four Common Mistakes on Google Adwords Usage”

What is CPM?

The advertising term CPM, stands for “cost per thousand impressions,” which is a measurement of how much money it costs you to reach 1,000 readers, viewers, visitors or listeners. The formula for calculating CPM is simple, using the information from an advertising vehicle’s media kit. Using the CPM of potential advertising choices is a helpfulContinue reading “What is CPM?”

How Advertising Professional Place Ads: Step by Step Process

Advertising is one of most important aspect of marketing, and can take majority of marketing campaign. Oftentimes, we don’t try to share them because they are supposed to be learned from work or an internship. But today, I am about to show you “how to do advertising” at a real job. Below is the advertising standardContinue reading “How Advertising Professional Place Ads: Step by Step Process”