Strategic Marketing
Marketing, Book

Book Review #1: Your Strategy Needs A Strategy

Book Title: Your Strategy Needs A Strategy ISBN: 978-1-62527-586-8 Publisher: Harvard Business Review Written by three top Boston Consulting Group executives, "Your Strategy Needs A Strategy" is comprehensive review of the overall strategy implemented by modern business, including Facebook, Mars Inc, and Quintiles  The book is very well-organized from its structure, content and writing style. Additionally,… Continue reading Book Review #1: Your Strategy Needs A Strategy

Marketing, SNS

Snapchat IPO: Why Not to Invest in $SNAP and Overhauling Snapchat

On March 2, 2017, snap (SNAP), the parent company of Snapchat, went IPO and its stock opened shortly before 11:20 am on Thursday in New York. It initially started to trade at $24/share, rising 41.2% from its initial opening price of $17/share on Wednesday.[1] As of Friday March 3, 2017, $SNAP stock rose 20%, rising above… Continue reading Snapchat IPO: Why Not to Invest in $SNAP and Overhauling Snapchat

Marketing, SNS, Twitter

Building a Basic Twitter Marketing Scheduling System (Excel Form)

While working at MediciGlobal as a marketing analyst, I had the opportunity to build one of the world’s largest Facebook communities “Team Epilepsy” with +260,000 followers from its inception. At first, we had no plan of action and had to move with different topics. It was changing almost messy.  Out of the frustration, I started… Continue reading Building a Basic Twitter Marketing Scheduling System (Excel Form)

leadership, Thoughts

“Diversity is the Engine of Innovation”

According to CNBC and CNN, today on March 1st, President Donald Trump has been suggested to sign a new executive order on immigration policy. President spokesman Sean Spicer said that President aims "to make sure that when we execute this, it's done in a manner that's flawless." I hope that President Trump knows that diversity… Continue reading “Diversity is the Engine of Innovation”

Marketing, SNS

Three Sources for Marketing Automation

What is Marketing Automation? During the last several years, the field of marketing has rapidly changed from traditional marketing to digital focused marketing - becoming more analytical, operational, and result-driven. According to McKinsey & Company, the data driven marketing grew exponentially, providing many companies the advanced analytics to increase growth and marketing return on investment… Continue reading Three Sources for Marketing Automation