9 NIFTY WAYS TO BOOTSTRAP YOUR BUSINESS

Vibha Women Empowerment For Entrepreneurship

Bootstrap

One often hears people complain that they do not have enough capital to start a business. Sure you need money to get your idea off the ground but do you really need venture funding or bank loans when you barely have any customers? Remember, it’s not easy to attract investors if you haven’t gained traction first.  

Do not be discouraged. It’s better to start with less capital than to invest a large amount when you are starting out.

Enter bootstrapping.

Here’s a little background about the term. As per WikipediaTall boots may have a tab, loop or handle at the top known as a bootstrap, allowing one to use fingers or a boot hook tool to help pulling the boots on. The saying “to pull oneself up by one’s bootstraps” was already in use during the 19th century as an example of an impossible task.”

Bootstrappingimage source :sxsw.com

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