case study, Facebook, Marketing, SNS

CASE STUDY- Lundbeck Alzheimer’s Disease Clinical Trial Advertising

On May 2015, as a marketing manager at MediciGlobal, I had the opportunity to create high-impact advertising result for an Alzheimer's Disease clinical trial project - Phase IIISTARSHINE and STARBEAM. Currently, Lundbeck pharmaceutical is utilizing the same targeted advertising started and initiated on early May 2015. CASE STUDY: Alzheimer’s Clinical Trial – Phase III Study… Continue reading CASE STUDY- Lundbeck Alzheimer’s Disease Clinical Trial Advertising

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Facebook, News

Backlash Against Facebook’s Free Internet Service Grows

Facebook CEO Mark Zuckerberg speaks as he announces the Innovation Challenge in India in New Delhi on October 9, 2014. CHANDAN KHANNA/AFP/GETTY IMAGES THE BACKLASH AGAINST Facebook’s project is growing. On Monday, 65 advocacy organizations in 31 countries released an open letter to Facebook founder and CEO Mark Zuckerberg protesting—an effort to… Continue reading Backlash Against Facebook’s Free Internet Service Grows


Facebook Is Shutting Down Its API For Giving Your Friends’ Data To Apps

With the API availability being shut down from Facebook, several companies that are relying on the Facebook API will be affected. This includes companies like Job Fusion, CareerSonar, Jobs With Friends, Adzuna Connect. Many companies will no longer have the ability to attain your data through the Facebook API and new strict rule will make your information less available to many companies. From the Facebook users, this sounds like a great news!


It was always kind of shady that Facebook let you volunteer your friends’ status updates, check-ins, location, interests and more to third-party apps. While this let developers build powerful, personalized products, the privacy concerns led Facebook to announce at F8 2014 that it would shut down the Friends data API in a year. Now that time has come, with the forced migration to Graph API v2.0 leading to the friends’ data API shutting down, and a few other changes happening on April 30.

Today Facebook assembled journalists in San Francisco to discuss the rhetoric behind the change. All apps created since April 20, 2014, already have the new systems, so you’ve probably seen them in the wild. But all new developers must comply with updated APIs, or their connection to Facebook will stop working.

Job Fusion' Job Fusion will have to shut down due to the API changes

Some users will…

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How Giant Websites Design for You

Margaret Gould Stewart: How Giant Websites Design for You (and a Billion Others Too) Facebook’s Like button is seen around the world 22 billion times a day, making it one of the most viewed visual icons ever designed. Facebook’s director of product design, Margaret Gould Stewart, talked about designing digital elements for a sixth of… Continue reading How Giant Websites Design for You