$SNAP in NYSE
Marketing, SNS

Snapchat IPO: Why Not to Invest in $SNAP and Overhauling Snapchat

On March 2, 2017, snap (SNAP), the parent company of Snapchat, went IPO and its stock opened shortly before 11:20 am on Thursday in New York. It initially started to trade at $24/share, rising 41.2% from its initial opening price of $17/share on Wednesday.[1] As of Friday March 3, 2017, $SNAP stock rose 20%, rising above… Continue reading Snapchat IPO: Why Not to Invest in $SNAP and Overhauling Snapchat

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Marketing, SNS, Twitter

Building a Basic Twitter Marketing Scheduling System (Excel Form)

While working at MediciGlobal as a marketing analyst, I had the opportunity to build one of the world’s largest Facebook communities “Team Epilepsy” with +260,000 followers from its inception. At first, we had no plan of action and had to move with different topics. It was changing almost messy.  Out of the frustration, I started… Continue reading Building a Basic Twitter Marketing Scheduling System (Excel Form)

Marketing, SNS

Three Sources for Marketing Automation

What is Marketing Automation? During the last several years, the field of marketing has rapidly changed from traditional marketing to digital focused marketing - becoming more analytical, operational, and result-driven. According to McKinsey & Company, the data driven marketing grew exponentially, providing many companies the advanced analytics to increase growth and marketing return on investment… Continue reading Three Sources for Marketing Automation

case study, Facebook, Marketing, SNS

CASE STUDY- Lundbeck Alzheimer’s Disease Clinical Trial Advertising

On May 2015, as a marketing manager at MediciGlobal, I had the opportunity to create high-impact advertising result for an Alzheimer's Disease clinical trial project - Phase IIISTARSHINE and STARBEAM. Currently, Lundbeck pharmaceutical is utilizing the same targeted advertising started and initiated on early May 2015. CASE STUDY: Alzheimer’s Clinical Trial – Phase III Study… Continue reading CASE STUDY- Lundbeck Alzheimer’s Disease Clinical Trial Advertising

Internet.org BackLash
Facebook, News

Backlash Against Facebook’s Free Internet Service Grows

Facebook CEO Mark Zuckerberg speaks as he announces the Internet.org Innovation Challenge in India in New Delhi on October 9, 2014. CHANDAN KHANNA/AFP/GETTY IMAGES THE BACKLASH AGAINST Facebook’s Internet.org project is growing. On Monday, 65 advocacy organizations in 31 countries released an open letter to Facebook founder and CEO Mark Zuckerberg protesting Internet.org—an effort to… Continue reading Backlash Against Facebook’s Free Internet Service Grows