Snapchat IPO: Why Not to Invest in $SNAP and Overhauling Snapchat

$SNAP in NYSE

On March 2, 2017, snap (SNAP), the parent company of Snapchat, went IPO and its stock opened shortly before 11:20 am on Thursday in New York. It initially started to trade at $24/share, rising 41.2% from its initial opening price of $17/share on Wednesday.[1] As of Friday March 3, 2017, $SNAP stock rose 20%, rising above …

Building a Basic Twitter Marketing Scheduling System (Excel Form)

While working at MediciGlobal as a marketing analyst, I had the opportunity to build one of the world’s largest Facebook communities “Team Epilepsy” with +260,000 followers from its inception. At first, we had no plan of action and had to move with different topics. It was changing almost messy.  Out of the frustration, I started …

Three Sources for Marketing Automation

What is Marketing Automation? During the last several years, the field of marketing has rapidly changed from traditional marketing to digital focused marketing - becoming more analytical, operational, and result-driven. According to McKinsey & Company, the data driven marketing grew exponentially, providing many companies the advanced analytics to increase growth and marketing return on investment …