SEO Resources
Search Engine Marketing

10 Best SEO Resources

According to recent research from Google, 71% of B2B buyers start their search for business products and services with a generic search query on Google. After that, B2B researchers do an average of 12 searches before engaging with a specific brand’s site. Therefore it is important to utilize SEO resources and get ahead of your… Continue reading 10 Best SEO Resources

SEO Keyword Cloud
Search Engine Marketing

Top 10 SEO Myth – Search Engine Optimization

Search engine optimization (SEO), is the ability to create content on your blog or website that is appealing search engines (and readers). Your site needs to be created in a fashion that increases your visibility and ranking, as well as enjoyable by readers. We’ve all heard of various methods we can employ to try and… Continue reading Top 10 SEO Myth – Search Engine Optimization

Bidding Strategy using CPM, CPA and CPC
Search Engine Marketing

Understanding CPM, CPA and CPC Bidding

There are mainly two types of Bidding with Google AdWords, but these can also be applied to general search engine marketing. Two focuses are the impressions and conversion. Impression is simply focusing on the number of views increasing – Increase the exposure of your ads to the most people. Generally, CPM (Cost-per-thousand-impression) is associated with… Continue reading Understanding CPM, CPA and CPC Bidding

Search Engine Marketing

Search Engine Ranking

SEO is short for "search engine optimization." To have your site optimized for the search engines means to attempt to have top placement in the results pages whenever a specific keyword is typed into the query box. There are many search engine optimization services to choose from, so here are some things to keep in… Continue reading Search Engine Ranking

Search Engine Marketing

How Google Adwords Rank Your Ads

Google Adword has created its own advertising ranking system utilizing different aspects of your ad - including costs/budget, quality of ad copy, landing page, and relevance of your keywords. Below are the basic information you would want to know when you are using Google Adwords. What is Ad Quality? Higher quality score leads to lower… Continue reading How Google Adwords Rank Your Ads