10 Best SEO Resources

SEO Resources

According to recent research from Google, 71% of B2B buyers start their search for business products and services with a generic search query on Google. After that, B2B researchers do an average of 12 searches before engaging with a specific brand’s site. Therefore it is important to utilize SEO resources and get ahead of your … Continue reading 10 Best SEO Resources

Top 10 SEO Myth – Search Engine Optimization

SEO Keyword Cloud

Search engine optimization (SEO), is the ability to create content on your blog or website that is appealing search engines (and readers). Your site needs to be created in a fashion that increases your visibility and ranking, as well as enjoyable by readers. We’ve all heard of various methods we can employ to try and … Continue reading Top 10 SEO Myth – Search Engine Optimization

Understanding CPM, CPA and CPC Bidding

Bidding Strategy using CPM, CPA and CPC

There are mainly two types of Bidding with Google AdWords, but these can also be applied to general search engine marketing. Two focuses are the impressions and conversion. Impression is simply focusing on the number of views increasing – Increase the exposure of your ads to the most people. Generally, CPM (Cost-per-thousand-impression) is associated with … Continue reading Understanding CPM, CPA and CPC Bidding