15 Growth Marketing Ways for User Acquisiton

In a startup, growth is the fundamental needle that moves the future of a company. Not only growth of users brings in additional revenues, but also it can help identify new product improvements, provide real customer feedback, develop new unidentified profitable customer segment, and gain future funding from angel investors. Hence, within a startup, growthContinue reading “15 Growth Marketing Ways for User Acquisiton”

Book Review #2: Cutting-Edge Marketing Analytics

Book Title: Cutting-Edge Marketing Analytics ISBN: 0-13-355252-7 Publisher: Pearson Education, Inc. Written by three University of Virginia Professors, Cutting-Edge Marketing Analytics is a how-to guide on practical and sensible marketing analytics. It emphasis on connecting marketing inputs to customer behavior, and utilizes different predictive models (based on historical information, experiments, or heuristics) to develop theContinue reading “Book Review #2: Cutting-Edge Marketing Analytics”

15 Questions to Evaluate Your Organization Strategy

What is Your Current Strategy? We set a clear goal and plans, which do not change frequently. We execute to achieve them. We strive to realize an imagined end state, and we react flexibly to obstacles that we encounter along the way. We identify opportunities to reduce costs and preserve capital, guided by detailed plans,Continue reading “15 Questions to Evaluate Your Organization Strategy”