Marketing, Media, News

2015 Digital Media Trends

Following are the latest 2015 digital media trends and the latest information you should be listening to. Some of these trends are becoming reality. Wearables This probably featured on almost every list of predictions for 2014 yet we haven't seen the mass uptake that was expected at the end of 2013. GfK reported 420,000 wearables were… Continue reading 2015 Digital Media Trends

Marketing, Media

Advertising Network System Unraveled

Within the online advertising networks, there exist three major types: Vertical Networks: Expensive, Brand-Focused, Controlled Ad Placement Billed Networks: Run-off-Network Ads; No Ad Placement Control; Low-Cost + targeted advertising technology Targeted Networks: Targeted using behavioral or contextual advertising, through understanding consumer clickstream data. (Mostly data-driven marketing, similar to the AdRoll or Re-marketing). Vertical Networks They… Continue reading Advertising Network System Unraveled


Media Mathematics Formulas

Following below media mathematics are simple formulas. You should be able to know these on top of your head. CPM (Cost-Per-Thousand) How much you earn = CPM x (Total Impressions / 1000) CPM = Flat rate per month / (Total Impressions / 1000) CTR (Click-Through-Rate) CTR = (Number of clicks / Number of impressions) x… Continue reading Media Mathematics Formulas


Digital Media – Glossary of Terms (Term from F to G)

This post is a continuation of the previous digital media glossary posts. To check the previous glossary list, click any of the below links: Digital Media – Glossary of Terms (Term from A) Digital Media – Glossary of Terms (Term from B to C) Digital Media – Glossary of Terms (Term from D to E)… Continue reading Digital Media – Glossary of Terms (Term from F to G)


How Digital Media Account Executive Sells

<How to Sell Digital Media> While working as a digital marketing professional, I have been aiming to study the digital media seller program set by the IAB. During the study and preparation on becoming a certified digital media seller, I came to aware that much of the digital account executives perform these set routines. (Well,… Continue reading How Digital Media Account Executive Sells