Brazil Unilever – 1996 Marketing Case Study

Situation Analysis Full situation analysis is available on Exhibit 1. Unilever is a leading company in the detergent powder category with 81% of market share 19.1% of market share in the laundry soap category with minerva Distribute their products with two channels, generalist wholesaler and specialized distributor Customers in NE in Brazil have features of …

SAS Logistics Regression

Following the SAS - Logistic Regression for Retail Relay Data. This is for the marketing analytics data - the eopenrate. Read in data; Available at "http://dmanalytics.org/bookdatasets/"; proc import datafile="W:\chapter-14-relay-C-test.xlsx" out = retailrelay dbms=xlsx replace; sheet = "relay test.csv"; getnames = yes; run; quit; Run logistic regression - average order $ amount; proc logistic data=retailrelay descending; …

CASE STUDY- Lundbeck Alzheimer’s Disease Clinical Trial Advertising

On May 2015, as a marketing manager at MediciGlobal, I had the opportunity to create high-impact advertising result for an Alzheimer's Disease clinical trial project - Phase IIISTARSHINE and STARBEAM. Currently, Lundbeck pharmaceutical is utilizing the same targeted advertising started and initiated on early May 2015. CASE STUDY: Alzheimer’s Clinical Trial – Phase III Study …