Brazil Unilever – 1996 Marketing Case Study

Situation Analysis Full situation analysis is available on Exhibit 1. Unilever is a leading company in the detergent powder category with 81% of market share 19.1% of market share in the laundry soap category with minerva Distribute their products with two channels, generalist wholesaler and specialized distributor Customers in NE in Brazil have features of… Read More Brazil Unilever – 1996 Marketing Case Study

SAS Logistics Regression

Following the SAS – Logistic Regression for Retail Relay Data. This is for the marketing analytics data – the eopenrate. Read in data; Available at “http://dmanalytics.org/bookdatasets/”; proc import datafile=”W:\chapter-14-relay-C-test.xlsx” out = retailrelay dbms=xlsx replace; sheet = “relay test.csv”; getnames = yes; run; quit; Run logistic regression – average order $ amount; proc logistic data=retailrelay descending;… Read More SAS Logistics Regression

CASE STUDY- Lundbeck Alzheimer’s Disease Clinical Trial Advertising

On May 2015, as a marketing manager at MediciGlobal, I had the opportunity to create high-impact advertising result for an Alzheimer’s Disease clinical trial project – Phase IIISTARSHINE and STARBEAM. Currently, Lundbeck pharmaceutical is utilizing the same targeted advertising started and initiated on early May 2015. CASE STUDY: Alzheimer’s Clinical Trial – Phase III Study… Read More CASE STUDY- Lundbeck Alzheimer’s Disease Clinical Trial Advertising