Book, Marketing

Book Review #2: Cutting-Edge Marketing Analytics

Book Title: Cutting-Edge Marketing Analytics ISBN: 0-13-355252-7 Publisher: Pearson Education, Inc. Written by three University of Virginia Professors, Cutting-Edge Marketing Analytics is a how-to guide on practical and sensible marketing analytics. It emphasis on connecting marketing inputs to customer behavior, and utilizes different predictive models (based on historical information, experiments, or heuristics) to develop the… Continue reading Book Review #2: Cutting-Edge Marketing Analytics

Strategic Marketing
Marketing, Book

Book Review #1: Your Strategy Needs A Strategy

Book Title: Your Strategy Needs A Strategy ISBN: 978-1-62527-586-8 Publisher: Harvard Business Review Written by three top Boston Consulting Group executives, "Your Strategy Needs A Strategy" is comprehensive review of the overall strategy implemented by modern business, including Facebook, Mars Inc, and Quintiles¬†¬†The book is very well-organized from its structure, content and writing style. Additionally,… Continue reading Book Review #1: Your Strategy Needs A Strategy