Practicum is founded by Daniel Kim, PMP, MBA.

Daniel Kim is a Strategic PMO & Analytic Marketing Master who uses analytic and digital tools to help maximize revenue, achieve strategic business objectives, and create memorable customer experience. He previously worked in various industries, including pharmaceutical, CPG, transportation, service, and energy industry. Prior to starting Practicum, he was a marketing manager at a leading pharmaceutical consultancy, managing and improving +2MM budget-based marketing campaigns’ ROI by tracking, analyzing and optimizing digital tools (Google Adwords, analytics, media negotiation, and ad content management).

He holds  Master of Business Administration (MBA) with a concentration in strategy and operation from Purdue University, and B.B.A from Temple University.

o Developing custom marketing dashboard concepts for client reporting via Excel
o Reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data
o Analysing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth
o Analysing online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution
o Performing ROI analysis to evaluate efficiency and effectiveness of different
marketing campaigns
o Performing ad-hoc analytics and conversion optimization consultancies for clients
and influencing conversion optimization strategies with solid analytical data


Skills & Professional Certifications in:
PMP, Google Adwords, Google Analytics, SQL, Database Management, HTML, CSS, JavaScript, Project Management, Negotiation, Team Management, Account Management