What is Marketing Automation?
During the last several years, the field of marketing has rapidly changed from traditional marketing to digital focused marketing – becoming more analytical, operational, and result-driven. According to McKinsey & Company, the data driven marketing grew exponentially, providing many companies the advanced analytics to increase growth and marketing return on investment (MROI).
Along the way, the digital platform system, AKA DPS, came and changed the way marketers work around their project. Instead of repeating the various tasks, marketing professionals now utilize a smart SaaS B2B tool (Software-as-a-Service). Not only this system automates emails, social media, website actions, and web analytics report, but also summarizes current activities and help identify areas of improvements to compete with various industry competitors. By pulling the API database of Twitter, Facebook, Pinterest, Instagram and SNS, these automatic marketing tools allow marketing professionals to sync their daily activities and in real-time analyze the activities within your SNS accounts – user growth per day, churn rate(AKA dropout rate of followers), daily web visitors, click through rates, cost per clicks, and others important marketing metrics. [To learn more about marketing metrics, visit one of my favorite websites: Boundless.com]
So bottom line, and simply put in layman’s term, the marketing automation allows you to:
- Increase/Maximize your content exposure across various digital medium (SNS, Blogs, Vlogs, YouTube, and others content-sharing sites)
- Minimize marketing repetition time and decrease time constraints
- Help analyze important marketing metrics in real-time
- Synchronize all your marketing campaigns at the right timing through the right mediums with the right message for the right audience on the right budget
- And if you want to read more about Marketing Automation, then feel free to read the long version on Wikipedia. Oh, don’t forget to donate also to Wiki!
Top Three Sources for Learning about the Marketing Automation:
Description: Marketo Inc makes marketing automation software for companies. In 2012, Marketo was ranked 78th on the Inc. 500, #7 among software companies, and #1 among marketing software companies. In 2013, the Inc. 500 rank declined to 367th.
Website Link: http://www.marketo.com
Eloqua (Oracle Marketing)
Description: Intrigue audiences with brilliantly personalized campaigns across multiple channels including email, display search, web, video and mobile, Oracle Eloqua equips marketers with best-in-class lead and campaign management tools that help marketers engage the right audience at the right time in the buyer’s journey while providing real-time reporting and insights.
Website Link: https://www.oracle.com/marketingcloud/products/marketing-automation/index.html
Description: HubSpot is a developer and marketer of software products for inbound marketing and sales. It was founded by Brian Halligan and Dharmesh Shah in 2006.
Website Link: https://www.hubspot.com/products/marketing-automation
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 Bhandari, Rishi, Marc Singer, and Hiek Van Der Scheer. “Using Marketing Analytics to Drive Superior Growth.” McKinsey & Company. N.p., June 2014. Web. 27 Feb. 2017. <http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/using-marketing-analytics-to-drive-superior-growth>.
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