Following the SAS – Logistic Regression for Retail Relay Data.
This is for the marketing analytics data – the eopenrate.
- Read in data;
- Available at “http://dmanalytics.org/bookdatasets/”;
proc import datafile=”W:\chapter-14-relay-C-test.xlsx”
out = retailrelay dbms=xlsx replace;
sheet = “relay test.csv”;
getnames = yes;
Run logistic regression – average order $ amount;
proc logistic data=retailrelay descending;
model retained = eopenrate;