SAS Logistics Regression

Following the SAS – Logistic Regression for Retail Relay Data.
This is for the marketing analytics data – the eopenrate.

  • Read in data;
  • Available at “http://dmanalytics.org/bookdatasets/”;
    proc import datafile=”W:\chapter-14-relay-C-test.xlsx”
    out = retailrelay dbms=xlsx replace;
    sheet = “relay test.csv”;
    getnames = yes;
    run; quit;

  • Run logistic regression – average order $ amount;
    proc logistic data=retailrelay descending;
    model retained = eopenrate;
    run; quit;

retailrelayq3