Marketing

7 Most Important Metrics in Inbound Marketing

Inbound marketing focuses on building natural traffic by not-interrupting the target audience. Unlike the traditional advertising, which shows ads that are relevant to the users’ behaviors, inbound marketing measures, identifies and delivers the most relevant information. As a result, inbound marketing has grown in the last four years as one of the most effective #marketing techniques.

When using inbound marketing, these seven metrics are the key.
I call it the “RISLUS“:

1. Referring Domains
2. Inbound Links
3. Searching Ranking
4. Lead Generations
5. Users Sign-ups
6. Social Shares


1.Referring Domains Metrics

 


Simply, the more referring domains, the more traffic to your site. If the referrals are following you, they will also count with Google for your SEO and improve your search rankings.

Tracking tools including ahrefs.com, Moz.com, similarwebs.com, and backlinks.com can help you with this.

 

2. Number of Inbound Links & “NoFollow” Links

Many SEO companies now offer link building services because businesses realize how important they are.

When you’re out there trying to make people aware of your business, links are hugely important. More inbound Links are helpful. But when links are “nofollow”, meaning they don’t have any followers, it doesn’t necessary mean it will be no follow.

NoFollow Links usually involve having verified content that bring more followers in the long term.

 

3. Search engine rankings for pages

Using DMOZ or search engine ranking within Google, you can push your blog into search engine.

Keep doing this weekly & measure your website traffic.

Use https://serps.com/tools/rank_checker.

 

4. Search engine rankings for keywords

Check your search engine rankings for your target keywords.

Do this weekly and see how you are improving.

You can use https://serps.com/tools/rank_checker .

SERPS

 

5. Number of Leads Generation

Your website content is intended to capture emails so you can nurture and build trust potential customers.

Always measure how well your lead generation is by capturing e-mails on your blog.

6. Number of Direct Signups (click through to your product)

As you build trust, potential customers are going to start taking an interest and signup for trial.

Measure how well you are succeeding at getting people to click through rate from your content to your product landing pages.

 

7. Number of Social Shares

Social sharing extends your reach and helps people find your content.

Use sharethis.com or Social-share.net to increase your post share.

Social Share

 

 

 

 

 

 

 

 

 

 

To implement and make effective measurement of these metrics, follow this simple sheet on weekly basis:

Publishing Date
Title
Number of Referring Links
Number of Inbound Link Shares, along with “NoFollow” Links
Search Engine Page Ranking
Search Engine Keyword Ranking
Number of Leads
Number of Signups
Number of Social Shares

Now that you have know 7 key metrics for inbound marketing, you should start developing marketing strategy and understand which Call-to-Action is required. To learn about different marketing models, you can check out the 12 different marketing models. If you want to revamp your marketing and need a boost, then check the 40 top growth marketing tips here.

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