Search Engine Marketing

Search Engine Ranking

SEO is short for “search engine optimization.” To have your site optimized for the search engines means to attempt to have top placement in the results pages whenever a specific keyword is typed into the query box. There are many search engine optimization services to choose from, so here are some things to keep in mind when seeking SEO services or developing an SEO strategy of your own.
Search engines have two types of listings: those that are paid for, which are usually distinguished as “sponsored links” and those that are organic (Organic search is natural search result that comes out due to the relevance of the website content and high level of contents related to the search term an individual googled for). To the top and right side of the search engine are Google Ads. Also, certain products listing Ads will appear if it is specifically related to consumer goods – including shoes, clothes, food or accessories. See below of a sample Google Search Page result on shaving cream.

Google Ads


Organic Listings

Organic search engine listings are those that appear down the middle of the page. Search engine optimization services are devoted to optimizing sites to appear in the organic listings space. See the diagram above to see where organic listings and paid listings appear in the Google search engine results page.

Spider-driven search engines such as Google, Yahoo! and Bing use “robots” or “crawlers” to score websites across the Internet. Robots “spider/crawl” each site and “score” pages based on how relevant they are. A website’s score or placement within a spider driven search engine is derived from hundreds of variables such as link popularity, density and frequency of keywords in page content, HTML code, site themes and more. You will want to focus many criteria in your SEO strategy to position yourself well among the major search engines. Here are two of the most influential factors:

  1. Link Popularity
    Spider-driven search engines use robots to spider websites across the Internet by traveling through links from web page to web page. A website’s score or placement within a spider driven search engine is derived from hundreds of variables such as, link popularity, click popularity, keyword density, website themes and more.Google is the most popular spider-driven search engine. Its database currently has about 4 billion pages indexed and is known for finding the most relevant information. When Google spiders the Web, it finds sites by traveling through links. The more sites that link to you, the more important the engines believe your content to be. You should focus on getting many important sites to link to your site. You can do this in many ways: submit to online directories, exchange links with business partners and industry-related sites, or participate in Link Building.
  2. Page Content
    Search engine spiders can only spider through text. They will use the content on your site todetermine what your site is about, which in turn will help to decide how highly your site will be ranked for specific keyword phrases when visitors type them into the search engines. For this reason, keyword research is critical to obtaining natural search engine placement and should be at the top of your list when mapping out your SEO strategy.You will need to know how many people are searching for your keyword phrases and what kind of competition you are facing when attempting to obtain a top spot in the search results. Keyword research, text writing, submissions and site analysis are all included with our search engine optimization packages.


Why Search Engine Optimization?

Studies have proven that top placement in search engines generally provide a more favorable return on investment compared to traditional forms of advertising such as, snail mail, radio commercials and television. Search engine optimization is the primary method to earning top 10 search engine placement. It can be done by building through content-heavy and content specific websites that bring in high relevant traffic.

Paid Listings
Yahoo!’s Pay-Per-Plick (PPC) Program shows paid ads at the top and right of the results pages. websites that show up here bid on keyword phrases and pay Yahoo! a small fee each time the ad is clicked on. The more you bid per phrase the higher your ad will appear on the results page. Yahoo! PPC is a great way to help drive traffic quickly to your website. You can set a daily budget. When you max out your budget, Yahoo! will pull your ad for the remainder of the day.
How to Improve Google, Yahoo, and Bing SEO Ranking? 

Numerous ways are available to improve your search engine optimization on Google, Yahoo and Bing. But one of the best ways that I’ve learned was to utilize Google Adwords system or Google Analytics to identify the number of estimated traffics for specific categories and focus on what keywords are the highest trending. For example, if you are writing a blog about alzheimer’s disease, you want to search on Google Analytics and type in various alzheimer’s general terms, which will give you the level of website traffic available and searched on monthly basis.

If you are driven to building the future Mashable or Huffington Post, I would suggest you focus on finding tools that listen to the social media and news trends. Free tools such as SocialMention (http://www.socialmention.com/) gives you real-time social media search capability and analysis of trending terms. It sources from blogs, microblogs, bookmarks, images, videos and questions. By utilizing social media listening tool, you can know specifically – when, where, what, why, who – have the most trending news and events. These trending news/information can be shared to your website and drive traffic into your website.

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