When utilizing Google Adwords, you have to also implement Google Analytics together. Knowing how to place keywords through Google Adwords is great, but if you do not measure and analyze the web traffic, then you are missing the point. You can bring in thousands of web visitors or click-throughs. But if you can’t understand their journey path to your site and their behavioral patterns within your site, then you would be wasting money.
Below are top 10 Google Analytic tips you can use.
Read the major links on the Google Analytics support site.
- Page Tags.
Tag all your pages with the Google Analytics Tracking Code that Google gives you when you sign up. Most GA users put the tracking code into an “include” file that gets included on all your pages. Check your website meta tag with SEOcentro. (http://www.seocentro.com/tools/search-engines/metatag-analyzer.html)
- Secure Pages.
If you have any secure pages on your site, you need to use the secure code for them. The easiest way to do this is to use secure code on all your pages (even the insecure pages). When you sign up for GA, give your URL as https://www.mysite.com, not http, and it will generate the secure code.
- Test Profile.
Create a test profile in addition to your “real” profile. That way, you can test new features. When you are sure they work, move them over into your real profile. (Under “Analytics Settings” choose “Add a Website Profile.” Then choose to add a profile for an existing site. You can have up to 50 profiles in an account.)
Use sales funnels (tools that allow you to observe the online sales process) for defined movement in the site — like through a shopping cart, or from a sign-up page to the “Thank you” page. Utilize the GA’s sales funnel to their maximum capability. It will definitely help you identify the consumer purchase journey path.
- Special Profiles.
Create special profiles for important campaigns (like paid search or organic search). That way, you can apply all of the GA tools focusing a specific campaign. This is one of the best ways to segment in GA, but you have to think of it before you need it.
- E-commerce Tracking.
This applies to people who run an e-commerce website.
Use the special e-commerce tracking code and tell GA that each profile does e-commerce.
Follow the below simple instructions:
A. Login to your Google Analytics Page.
B. Go to “My Account” –> “My Property” –> “My View”.
C. In the “My View” section, choose the e-commerce.
D. Click “Toggle On”.
E. Confirm Save. Then you are done!
- Sync Google AdWords & Google Adwords.
Make sure that your AdWords are connected with your Google Analytics. Choose your profile, edit the profile, edit the main website information, and choose “Apply Cost Data.” Now your AdWords and your Analytics are in sync.
- Tag Other Campaigns.
Tagging your other campaigns is important. Just as you tag your Yahoo and MSN paid search, your banner ads, your email marketing, tag all of Google Adword Campaigns. Use the Google Analytics link tagging tool.
- Analyze your data.
Learn about your customers’ behaviors within your website – where they are dropping out, which products pages they are reading the most and how they are finding your website. Use Google Analytic effectively!