Ultimate Resources for Twitter Marketing

I’ve worked on numerous twitter accounts, creating them from 0 to 20,000 followers.

And while trying to find the best way to move forward with my own marketing efforts on personal Twitter account, I realized that I have already gathered a list of powerful twitter resources.

Do you want to know how to use Twitter for your business?

How about advanced techniques or strategies to increase twitter followers, utilize twitter advertising and tools?

If you wanted to know these resources, then you have come to the right place. And now, you will get to learn them too..

Defining Twitter

Twitter from Wikipedia
Twitter is an online social networking service that enables users to send and read short 140-character messages called “tweets”. Registered users can read and post tweets, but unregistered users can only read them.

All is Fair in Love and Twitter
Story of the Twitter genesis, and how it was created by Jack Dorsey. It entails the geeky, creative adventure that Mr. Jack Dorsey took into the creation of Twitter, one of the world’s most searched and used websites.

History of Twitter 
Eric Qualman’s narration of the Twitter entails the twitter’s moment of truth, and its approach.  When twitter founders first created the site, they were just looking for a way to send text messages on their cell phones and a way to reinvent a somewhat dying company. Used by more than 200 million user, Twitter has become an essential tool in business and marketing.

Twitter in Plain English
This video from Lee and Sachi LeFever of Common Craft show many ways of understanding how Twitter works and fits into your daily workflow. Watch and learn about Twitter!


Setting up Twitter Account

HowCast: Setting up Twitter Account 
If you really want to skip the Twitter FAQ and long instructions on “How to setup Twitter account”, then watch this easy, and entertaining video. It’s only a 1:19 min!

Beginner’s Guide to Twitter
Michael Hyatt, a New York Bestseller of Platform: Get Noticed in a Noisy World, shares a step-by-step process in starting your twitter account. He highlights key tips to improve your twitter account marketing from the setup. It is bit long reading, but it is definitely user-oriented guide with twitter newbie specific unique details.

Newbie’s Guide to Twitter
Rafe Needleman shares a step-by-step process of getting started on Twitter. Everything from the initial account set up, getting started on your mobile phone, following and joining friends and even mindset ideas for new Twitter users are shown in step by step manner.

Twitter and Personal Branding: The BIG Mistake I See People Make Every Single Day
David Meerman Scott shares secrets you can use to setup your Twitter profile with your personal brand.

It’s OK to Have Multiple Twitter Accounts
Just like Facebook pages, you can have many accounts and it’s necessary if you have multiple departments in your business. Christian Collard explains how he uses multiple accounts for his business to target followers and build relationships.

New to Twitter?

How to Twitter
Wall Street Journal’s Julia Angwin shares her first few Twitter experiences before she got the hang of it and gained followers. She writes about how to use Twitter’s greatest strength to your advantage.

Moving from Social Media Tactics To Your Social Business Plan
David Armano shares foundation-building steps. When your company is ready to tap social media, David’s post will help you find secure footing. As a global strategy director for Edelman, David has previously appeared in Tedx and his social media tactics have been featured in Harvard Business Review and Bloomberg.

Twitter Experiment Results — Swapping Person To Brand
Adam Singer makes a case for creating content that is community focused. Find out why creating great content drives traffic from social media networks to your “hub.”


Twitter Marketing Techniques

7 Simple Twitter Marketing Tips to Improve Your Results
Far the most shared twitter marketing strategy guideline known in the internet. Few of my favorite marketing tips are (1) Tracking tweet analytics, and (2) retweeting effectively. Much of the tips are focused on ROI and tracking tweets reach.


Twitter Analytics

Complete Guide to Twitter Analytics
Everything from retweet, twitter analytics, favorites and #hashtags are all provided in this simplified guidebook from Simply Measured. It is by far the best resource available that I’ve read – Best recommendation.

Starting from Twitter Analytics Dashboard 
Short guide to Twitter analytic dashboard is illustrated in Digital Insight’s blog website. Share by more than +700, the blog highlights each of the dashboard section with a quick review.

Everything about Twitter

Demystifying Twitter Marketing  
If you are looking to tackle Twitter marketing in single book, this might be the best thing you can get. Included in this slideshares are case-studies (from zappos, Guy Kawasaki, Pepsi Marketing), twitter analytics, personal branding, twitter usages, and more. You might need to download this guide for future reference.

Apart from these resources, there are several many resources available that I am well-aware of. Some of the tools can identify health information, real-time twitter database/tweets by state, city, zip-codes. More will be coming in this section of Startupsgrid.com.

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Written & Edited by @hyunkim85

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