Media

Digital Media – Glossary of Terms (Term from F to G)

This post is a continuation of the previous digital media glossary posts.
To check the previous glossary list, click any of the below links:
Digital Media – Glossary of Terms (Term from A)
Digital Media – Glossary of Terms (Term from B to C)
Digital Media – Glossary of Terms (Term from D to E)

Failure to Transfer
Content requested by a browser can fail to transfer if the page is abandoned by the browser which requested it (see abandon) or if the server is unable to send the complete page, including the ads (known as an error or a communications error).

Family/Ad family
a collection of one or more ad creatives. Also called ad campaign.

FTP (File Transfer Protocol)
Internet protocol which facilitates downloading or uploading digital files.

FTTH (Fiber to the Home)
Advanced, next generation data networking infrastructure being deployed by some telcos and other companies to provide faster broadband Internet connectivity and other services.

Fiber Optic Cable
Strands of glass used to transmit data—encoded as light—at extremely high data rates. Fiber optics is widely deployed in backbone data networks today and is beginning to be used for ―last-mile‖ broadband connections as well.

Filtering
the process of removing robotic activity and error codes from measurement records to make the remaining records representative of valid human Internet actions.

Flame
An inflammatory opinion or criticism distributed by e-mail or posted on a newsgroup or message board. This is specific jargon for digital media professionals.

Floating Ads
An ad or ads that appear within the main browser window on top of the Web page’s normal content, thereby appearing to “float” over the top of the page.

Fold
The line below which a user has to scroll to see content not immediately visible when a Web page loads in a browser. Ads or content displayed ―above the fold‖ are visible without any end-user interaction. Monitor size and resolution determine where on a Web page the fold lies.

Frames
Multiple, independent sections used to create a single Web page. Each frame is built as a separate HTML file but with one “master” file to control the placement of each section. When a user requests a page with frames, several files will be displayed as
panes. Sites using frames report one page request with several panes as multiple page requests.

Frame Rate
The number of frames of video displayed during a given time. The higher the frame rate, the more high-quality the image will be.

Frequency
The number of times an ad is delivered to the same browser in a single session or time period. A site can use cookies in order to manage ad frequency.

Geo-targeting Displaying
Preventing the display of content based on automated or assumed knowledge of an end user‘s position in the real world. Relevant to both PC and mobile data services.

GIF (Graphic Interchange Format)
A standard web graphic format which uses compression to store and display images. Web designer needs to know this for creating the ads displayed in the digital media.

GPRS (General Packet Radio Service)
Digital mobile radio technology permitting moderate data rates along with voice communication. Evolution from the GSM standard; referred to as ―2.5 G.

Gross exposures
The total number of times an ad is served, including duplicate downloads to the same person.

GSM (Global System for Mobile)
The wireless telephone standard in Europe and most of the rest of the world outside North America; also used by T-Mobile and AT&T, among other US operators

Guerrilla Marketing Campaign
It is a tactic involving the placement of often humorous brand-related messages in unexpected places either online or in the real world; intended to provoke word-of mouth and build buzz.

GUI (Graphical User interface)
A way of enabling users to interact with the computer using visual icons and a mouse rather than a command-line prompt/interpreter.

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