People have asked what is the best way to get more followers, more shares, and more likes faster for less money? This is contentiously discussed within various social networking sites, small business marketing and many other growth marketing strategies. Why are we so focused on the growth? That is because, on social media, time is money and more followers meant higher ability to target your customers.
Here’s a few ways you can get more bang for your buck with your social media marketing campaigns.
1. Analyze & Mine Your Data
Comment feeds on your social media platforms show several free, qualitative data about your customer base, constantly provided to you about your customer base. You must effectively utilize those comments for insights into what your customers like and don’t like. You can also measure audience engagement and sentiment with a social media tool on the sentiments (whether positive or negative) like Brandwatch or Trackur . Use these kinds of observations to develop new product ideas, find where you can expand your upper funnel to invite more people to join your party, and decide if your brand’s audience is shifting in any way, possibly requiring adjustments in your brand messaging. To effectively build your social media outreach, you can find a list of social media tools are available free online through Wiki.Kenbury (P.S Be sure to support Wikipedia if you love their information and services. They are awesome free, but it won’t be free without your support.)
2. Be Aware of Social Shares (Pros & Cons)
Many social media marketing professionals are well aware of this critical point, but it is not often illustrated to many others. Although social-sharing tools are awesome at increasing your outreach of your articles or post to others, each social icon you place on your website is technically an exit point. Once a visitor clicks a social share button, he/she can departed from your website experience. To avoid constant outflow of web visitors, you must carefully consider which social buttons to place on your site, as well as how many social network icons – or exit signs – you want to show. Also be selective about location of the social shares in what type of page. For example, if you’re hiring, put a LinkedIn button on your Careers page, not on your home page. For platforms like Pinterest, place Pin It buttons on easily sharable images, and not vaguely on your home page, for a more targeted exit. For Twitter, make the post shares specifically to your followers on twitter rather than placing on all simultaneously placing the same message on different social networks.
3. Socialize Within Own Circles
We are not in the contest of who gets most shares or likes. Time manage by limiting your social media activity to only those social platforms where your target audience already exists, or that you actively check for customer service interaction. Always select and focus. Once you’ve identified the social networks that make sense for your brand and target audience, build a community on those sites and only direct site visitors to those communities. You should remove all other inactive social network buttons from your site. It doesn’t help to create unnecessary constant social shares.
4. Smart Spending
Spend your advertising budget in the right social networking sites. Whether you are pharmaceutical, construction or energy companies, your customers will be on Twitter and Facebook, so those platforms should almost always be monitored. (P.S. Most people assume that Facebook are for fun activities. Facebook started as a social network for friends and family sharing, but many professionals people , even in oil or engineering industry, utilize Facebook as customer contact points.) However, the cost of monitoring those two channels regularly can often offset call center costs. If your customers get their issues resolved via social media, they don’t need to call support. If you post answers to often asked questions online, more customers will be able to quickly get the answer they need without picking up the phone – or worse, turning to a competitor who offers more information.
Your social advertising budget should be reserved for promotional campaigns. For example, if you have to choose between a paid Facebook campaign and a coupon campaign for a new product, test first using A/B strategy. See where you’ll get the most ROI from your spending.
Final Key Note
Although social media is often considered a free platform, you should treat it like the most valuable tool in your arsenal of advertising, marketing, customer service, and lead nurturing solutions. Invest wisely in both people and content to make effective use of the social platforms that are proper for your brand. The upfront cost you invest in the above recommendations will be small in comparison to the rewards you attain in the long-term investment in implementing an effective social media marketing strategy.