Growth Marketing is an aggressive, analytical way for companies to grow their website traffic, but also to increase customer base through various simple tests, optimizations and improvements.
While some growth hacking tactics and practices need time to gain traction, there are a number of tools, tips and techniques you can rapidly test and start on your site and in your marketing practices.
1. Use meta descriptions and Tags
Make sure you always include meta descriptions and tags for blog posts. Adding tags and meta description content will only take few seconds, but they can add long-term value to search result listings.
2. Build a Beta-Testing page
Before going live with your website, build a beta-testing page with a short message about the company and a mailing list sign up to start building buzz and capturing potential users’ email addresses. This technique is known as landing page marketing.
3. Test on One Thing
When building a website and trying to sell your product/service, it can be daunting to go through the list of to-do list, such as checking website sales process, check-out cart, and service description accuracy. Focus on testing one thing at a time.
4. Test Your Value Proposition
Check your value proposition offering. You want to make sure your customers know from the start what they will be getting with your product and why they should choose it over your competitors.
5. Write a Blog Everyday
As mentioned before in the Blogging for Business, blogging can be one of the most effective growth hacking tactic. Content marketing is crucial in creating long-term traffic to your site and you can put your company as an industry leader. Focus on delivering an insightful, brief-to-the point blog post everyday.
6. Create Back-Linking by Guest Posting
Along with blogging on your own company site, guest post on other relevant, influential sites to secure links back to your business and get in front of a new audience.
7. Invest on Learning Google Analytics and Adwords
Google Analytics and Adwords remain two of the best baseline analytics tools. Not only learning them take few minutes to set up, but you can readily connect them with your site and advertise on Google.
8. Add in sharing buttons
Adding a social sharing button or plugin to your product, service and blog post can help increase your value to your future users and visitors.
9. Optimize Website Traffic and Speed
Take a few minutes to test your website’s speed and find which content is slowing down your loading times. You can decrease image size by changing image format, or replace large file with a simple sharing link.
10. Add an email opt-in
Install a sign-up widget on your homepage and encourage users to join your mailing list.
11. Create a E-mail Sign-In Pop-up.
If you are not getting users, you might want to try implementing a pop-up screen directing users to fill in their details or follow you on social media.
12. Analyze and Build Your Customers’ Personas
An important key to connecting with your users is by truly understanding their needs and speaking their language. Take some time to research and write your main customers’ personas (characteristics/demographics/life-styles) to help visualize your first buying end-user. By having a customer persona, you can create your copywriting, product positioning, product development and offerings.
13. Follow your competitors’ followers
This is a classic strategy used by many twitter and LinkedIn users. Look at your competitors on social media and find whom they follow – chances are they’re interested in your field and business.
14. Describe your photos
Readers tend to read photo captions 300% more than a post or body copy – take advantage of getting your key message to your customers. Make sure to specialize your caption, including capitalizing, bolding, italicizing, and even underlying it.
15. Automate your sharing
Buffer and Hootsuite can automate your website sharing by click of a button and it can save your web visitors’ time.
16. Add an ‘exit interview’ for unsubscribers
Don’t let people opt out without asking them why they’re leaving. Asking one simple question as they click on “unsubscribe” can help you gain valuable insight into what they think of your company, product and content so you can improve in the future.
17. Create a list of long-tail keywords
Search Google trends or its keyword planner tool to come up with a list of long-tail keywords you can go after for rising up in search results.
18. Check out some click map tools
Use a tool like Crazy Egg to create a heat map of your site and see where users are spending their time and how they’re clicking through your content for more insight into where to place information and how to organize your site flow.
19. Use your LinkedIn contacts
LinkedIn offers a simple way for you to download email addresses from your connections. Use them to loop your contacts in on what’s new with your company.
20. Improve Your Blog Post
Take five to ten minutes to check your blog post. Make sure to check following things: your photo captions and titles, sub-headings, keywords, meta description, category post, and preview posting. Always take time to post your best article, even if it takes +10 reviews and updates.
21. Find the Best Time to Post on Social Media
Different social media platforms see more activity from your users at different times. Therefore, you must figure out when your target audiences are active and schedule your shares for those times. Check your blog post analytics, measure the visitors length and visiting time.
22. Audit your sales funnel
Is your sales funnel as smooth as possible? Is there any point where you regularly see people dropping off? Take a moment to run through the process as a new user and see if you notice any areas where you can streamline the experience.
23. Identify Top Influencers
Building relationships with top blog influencers in your industry takes time. By identifying influencers you want to target, you can start getting to know on a more personal level about them.
24. Comment with your company name
When you comment in forums or blog posts, be sure to add your company and your name for added exposure. For example, comment as “Hyun Kim @Startups Grid”. This show both your name and company name.
25. Create a Call to Action Message
Adding a call to action message can motivate your potential users to sign-up. It can make a huge difference in the number of sign-ups and sales.
26. Launch a one-question survey
Get to know your customers better. You can do this by doing a short survey (similar to marketing research survey), focusing on if they’ll share your product.
27. Re-tweet your users
Show your users you care and appreciate them following your post or blog. By re-tweeting or sharing interactions and successes they’ve had with your brand, you can create brand awareness and personal-level of conversation with your followers/users.
28. Utilize Landing Page Marketing.
29. Determine media targets
What media outlets would you want to secure coverage in to really increase awareness about your company and spur sales? Start making a list…
30. Identify one thing you can automate
The more you can automate both the backend of your site or business and your customers’ experience, the better. Go through your site or product and see what can be shortened.
31. Turn a blog post into a PDF
Make full use of your existing content by re-purposing it into a PDF that can then be used as an incentive for mailing list sign-ups or content for your email marketing.
32. Research & Learn
Set aside 30 minutes a day to research and find new growth hacking tactics and trends. You can bookmark what you find and save them on Google Bookmark. Productivity apps, including Note, can help bookmark several websites from your smartphone.
33. Set your first Google Adwords campaign
Google Adwords can take a lot of trial and error before figuring out what works for your business and target audience. Start small and let the testing begin. You can learn about Google Adwords through Youtube.
34. Use Discount Code
Many top e-commerce websites utilize this simple technique to increase their sales in limited time. You can create a sale event on various holidays, including Valentines Day, Father’s Day, or President’s day.
35. Limit User Options
When your users have more options, it means you have more chances where you can lose them.
Go through your offerings and analyze where you lose your customers.
36. Think of Virality
Always think about how can you get your users to share your product and content with their friends.
How can you encourage them to recommend your website to others?
37. Link Your Blog to Your Sales Site
This seems like an obvious one, but make sure your blog is clearly linked to your main sales page to encourage the flow of traffic.
38. Be Wild & Innovative
If your website service or products are not rapidly being sold or being exposed by potential customers, then you might want to try new approaches.
39. Be Kind & Say Thank You
Be polite to your customers and say thank you at the end of your blog posts, e-mails, newsletters and sing-ups.
40. Share & Repost Top Influencers’ Posts
If you are new to the blogging or digital marketing, then you might want to first share the top influencers’ post on your post. By sharing and supporting the influencers’ post, you help advertise their products/services, but also you can attract potential users to your site. But be sure to quote them and refer back to the original post. Being courteous is one of the best ways to build web reputation.
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