Why Invest in Blogging?

I’ve been putting off on blogging as long as I can think. And because I was afraid that blogging is for people without any time for real-life or events, they were always talking about different subjects. You can literally write for thousands of subjects, ideas, events, books, movies and others. Blogging was never the my first thing when I started using the internet.

Without a doubt, the search engine Google has transformed how we find information, shop and buy goods, and communicate one another from different parts of the world with instant of a button or search click. People now uses internet to shop and gather information, but where on the Internet do they go – and how do they use the Internet for these activities? We can break the Internet down into three main areas:

1. Online Searching
People primarily shop and gather information through search engines, such as Google, Yahoo or Bing. The average information seeker or online shopper conducts dozens of searches per day, – and rather than listening to a sales call or rep, read a newspaper, watch a TV ad, or attend a trade show, most people find it easier to sit at their desks and type in words into the Google search engine. And in order to take advantage of this new approach, marketers had to change and that is why Google Adwords, digital advertising (online banners) and e-mail signups were developed.

2. Blogging
Another place where many people gather information is the blogosphere (known as blog environment) and there are more than 170 million blogs. You could say virtually every industry and consumer niche you can think of has a wide range of online writers, many of whom are excellent. Your normal consumers are no longer reading the trade publication, and instead, they go searching for information through Google and subscribe to blogs written by the same people who used to write for the trade journals. Learn about how to blog for business in the most effective manner.

3. Social Media
Many people utilizes Facebook, Twitter, Pinterest, LinkedIn and Youtube to communicate with their friends, families, co-workers and others with similar interest. Instead of searching online, people gather in an extremely huge hub of individual websites, networked with one another like a spider web and share wealth of information (whether it be interesting, news-worthy, funny, inspiring, exciting, sad, or advertising).
In evaluating where people go online, you can readily note that blogging, with more than +150 million blogs with hundreds of pages, has become powerful potificators, educating and sharing different information to web visitors. We find millions of websites by simply typing few words into “search” on Google. And most of the internet is created on basis of different blogs and newspaper sites. Without blogs or newspaper websites, the internet would be a boring advertising filled arena with shopping sites and ads for a “buy” message. We tend to get offended by the “megaphone website” that focuses on “what companies want you to buy” rather than what we want to listen, read, and watch.

If you are ever in doubt that blogging is going to be wasteful of your life time, I suggest think twice. You can find top blogging sites listed below and notice their growth in the last several years. These website have grown incredibly valuable to online communities and information seekers.

1. Life Hack is a blog about so called “life hacks” which are basically hints and tips to make your day to day life, that little bit easier. It is actually owned by Gawker media and was launched back in 2005. They are so financially successful thanks to advertising, including landing a lucrative advertising sponsorship with Sony. The founder, created by Gina Marie Trapani with an estimated net worth over $109 Million USD.



Mashable-Net-Worth2. Mashable is a news website and blog founded by then teenager Pete Cashmore in 2005. Mashable is considered one of the best websites and blogs for social media, and is one of the largest websites in the whole world. Mashable was rumoured to have been sold to CNN news for around $200 million earlier in 2012. Pete Cashmore’s net worth is currently at $95 million. Not bad for a teenager, who was working from his home in scotland back in 2005.

3. Fail Blog is a comedy based web blog that was created in 2008 by Ben Huh. It features various comedy mishaps, and acts of stupidity in both photo, and video form. Within 5 months of being launched, fail blog was sold to the popular “Cheezburger inc” company. Their main income comes from advertising, investments, and the more than 1 million visitors every single month, they also launched their very own successful book in 2009, which is still selling extremely well. Ben huh’s net worth is unknown, but it is near the millions for sure.

4. The Smashing Magazine website and blog offers advice, and resources to web designers and developers. It was founded back in 2006 by Sven Lennartz, and Vitaly Friedman. They evaluate software, and other web based software and tools, targeted at people in the computer industry. They generate their huge amounts of money thanks to various product advertising deals, as well as investors and loyal visitors.


5. Business Insider is a business and entertainment based blog launched in 2009. It was founded by Kevin, P Ryan, and is considered one of the most trusted sources of business information. They have a number of various investors, as well as advertising sources, all keen to advertise their various products on the blog. They receive more than 5 million visitors to their blog on average, so that should tell you just how popular they really are.
The estimated net worth of Kevin P Ryan, is thought to be close to $3 million.

I found a cool Infographic by Ignite Spot, entitled Blogconomy. Thought some of you folks might be interested to know too. Some of the pertinent questions answered by this beautiful infographic are :

1. What are the types of blogger?
2. Average earning of blogger (in US)
3. Top 10 blogs with the highest earning (in US)
4. Why Blogging is good for Business?
5. How Blogging affect purchases & buying online.
6. History & Blog Development
7. The Capital Earned through Blogging
8. Ways to Generate Revenue for a Blog.


The above infographic is from ignites spot – Blogconomy
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Hyun Kim


Following article designed and rewritten by Hyun Kim. He has previously built a food small startup by raising $20,000 funding, and built a successful e-commerce business. He currently works on improving Startups Grid as its executive team member. He previously helped build the world’s largest Epilepsy community (Team Epilepsy) with more than +240,000 followers and several other patient support community Facebook pages.

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